Abbiocco
Logo, Packaging, Brand Identity
Abbiocco means the feeling of drowsiness and satisfaction after eating in Italian. Very fitting for a gelato brand!
Abbiocco are big on flavours and they wanted their identity to reflect that. The minimal font and icon is designed to be modern to rival other old school getato businesses.
The Icon
‘A’ is used as the base for the icon to visually tie the symbol to the logo. This is a common theme throughout the designs to create a playful, fun brand identity.
Visual Identity
The main colour palette uses a deep brown, which symbolises the decadance of the product. A pairing of arctic blue, tangerine and peach are bright and bold to signify the interesting flavour combinations the brand has on offer.
Packaging
As the brand is also sold in supermarkets their packaging had to stand out from other well established brands hence the bold checkered pattern. To further establish a solid identity the ‘A’ is used as the base for each pattern and the scoop icon is repurposed into an icon which represents each flavour.