Ultimate junior Vikings
Print, Branding
Yorkshire CCC wanted to attract younger children to the T20 matches and gain more Junior Viking memberships so with the help of the marketing team I came up with a booklet that included games and competitions to entertain the younger audience.
The Booklet
I had worked previously on the Junior Vikings section of their website therefore I felt it would be appropriate to keep the playful Vinny the Viking character theme running throughout. The mascot was a great character to use as the children already see him at the matches and he is a fun part of the match experience.
